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What will the new year bring? Less of a focus on 4G services, browser based application stores, and at least one industry stalwart exiting the market were predictions from inCode, Ericsson's professional services division.

Paul Korzeniowski

December 21, 2010

1 Min Read

What will the new year bring? Less of a focus on 4G services, browser based application stores, and at least one industry stalwart exiting the market were predictions from inCode, Ericsson's professional services division.The division made ten predictions for 2011. InCode thinks that carriers wasted a lot of time and money touting their movement to 4G networks; consumers have no idea what the shift means to them. Consequently, carriers would be better served by shifting their marketing messages to the quality of the user experience.

Application stores were another area of emphasis recently. Outside of Apple and Google, smartphone suppliers have had little luck in developing a following for their stores. With the emergence of cloud and HTML5-based applications, a new opportunity has emerged: browser-based mobile applications. Consequently, InCode expects operators, OEMs, and handset manufacturers to launch such stores. In the last 18 months, competition has heated up, and vendors delivered bevy of new devices. But not all will be successful With component shortages expected to continue and demand still uncertain because of the economy, the professional services division predicts that at least one former OEM stalwart brand will not make it through the new year. So not everyone is looking forward to the next 12 months.

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About the Author(s)

Paul Korzeniowski

Contributor

Paul Korzeniowski is a freelance contributor to InformationWeek who has been examining IT issues for more than two decades. During his career, he has had more than 10,000 articles and 1 million words published. His work has appeared in the Boston Herald, Business 2.0, eSchoolNews, Entrepreneur, Investor's Business Daily, and Newsweek, among other publications. He has expertise in analytics, mobility, cloud computing, security, and videoconferencing. Paul is based in Sudbury, Mass., and can be reached at [email protected]

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