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Outsourcer Augmentum Has Aggressive Growth PlansOutsourcer Augmentum Has Aggressive Growth Plans

How does an up-and-coming Chinese outsourcing company get the attention of U.S. businesses? Augmentum's answer: Don't get painted into the corner of low-end software development and stay close to your customers.

John Foley

March 5, 2008

1 Min Read

How does an up-and-coming Chinese outsourcing company get the attention of U.S. businesses? Augmentum's answer: Don't get painted into the corner of low-end software development and stay close to your customers.That strategy seems to be working. The company has grown to 1,500 employees in its first four years, and its business plan calls for doubling staff over the next 18 months as it expands operations to more cities in China.

Augmentum

is headquartered in Shanghai and has a development center in Beijing. It also has an office in Foster City, Calif., that keeps it in close proximity to its U.S. clients, which include Intel, Microsoft, PalmSource, and Business Objects. Only about 50 employees are in Silicon Valley, as all development is done in China.

InformationWeek's San Francisco office. (Yu and CEO Leonard Liu worked together formerly at Cadence Design Systems.) Joining us was Brock Purpura, CEO of Etology, an online ad marketplace and Augmentum customer. You can check out the interview here.

About the Author(s)

John Foley

Editor, InformationWeek

John Foley is director, strategic communications, for Oracle Corp. and a former editor of InformationWeek Government.

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