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Radiation Fears Drive Sales Of Protective Gear
Despite scientists' latest findings, shelter from gadgets like mobile phones and Wi-Fi base stations is a thriving business.
May 23, 2007
1 Min Read
As to the value of RF protective gear, Melnick declined to offer an opinion. "That's a personal decision," he said. "I can't say with absolute certainty that there's no risk."
The Federal Trade Commission takes a more skeptical line on its Web site, saying, "[T]here is no scientific proof that the so-called shields significantly reduce exposure from electromagnetic emissions. [P]roducts that block only the earpiece -- or another small portion of the phone -- are totally ineffective because the entire phone emits electromagnetic waves. What's more, these shields may interfere with the phone's signal, cause it to draw even more power to communicate with the base station, and possibly emit more radiation."
A spokesperson for the FTC cautioned that, "There are a lot of false claims about these types of products." She said that product claims must be truthful, not misleading, and substantiated.
In 2003, the FTC won a settlement with the makers of WaveShield cell phone radiation shields, Interact Communications, that forced the company to stop making unsubstantiated claims about it product. The FTC complaint alleged "that the defendants made false statements that their products had been scientifically 'proven' and 'tested,' when in fact that was not the case."
While DeToffol dismisses competing EMF protection products from Biopro Technology as the "hand-waving" of a "multilevel marketing company," he insisted his company's products work. "The products that we sell can all be demonstrated objectively," he said. "You can show the shielding effect with a meter."
About the Author(s)
Editor at Large, Enterprise Mobility
Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.
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