Rating The Mobile Superbowl AdsRating The Mobile Superbowl Ads

A small handful of mobile-related ads aired during Superbowl 44. Where they any good? Did they get the message across? Will they actually convert to sales? Or do all the companies involved need to fire their ad agencies?By my count there were just five ads for mobile phones or mobile phone networks from four different companies. They were from Boost Mobile, FLO TV, MetroPCS, and Motorola. Did any of them score a win? Let's take a look.

Boost Boost's commercial featured a lot of huge football players wearing too-tight uniforms doing what looked to be a Rockettes routine on a smoky stage while someone rapped in the background about how great Boost Mobile is. The idea was the "Boost Mobile Shuffle." Production values were low, the football players looked less than enthusiastic, and the shot of a football player wearing a cheetah-print thong was disturbing. Mike Ditka's contribution to the ad, "That's fresh," was so not. This was one of the worst ads I saw during the Superbowl. The ad was so bad that the message was completely lost. Here it is again so you can form your own opinion. Face shield not included. D