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Revenue Optimization Apps: Manufacturers Beware!
A Forrester brief.
October 19, 2001
1 Min Read
Anheuser-Busch's (A-B) TV campaign depicting the now-famous greeting "Whassup?!" snowballed after the spots were posted onto Budweiser's Web site. But the company missed the mark. To build its brand online, A-B needs to do three things.
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