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Revenue Optimization Apps: Manufacturers Beware!

A Forrester brief.

InformationWeek Staff

October 19, 2001

1 Min Read

Anheuser-Busch's (A-B) TV campaign depicting the now-famous greeting "Whassup?!" snowballed after the spots were posted onto Budweiser's Web site. But the company missed the mark. To build its brand online, A-B needs to do three things.

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