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Report reveals 65% of U.S. consumers are spending more time with their computers than with their significant others.
W. David Gardner
January 22, 2007
1 Min Read
If there was any doubt that computers and technology are taking over the lives of Americans, it was dispelled Monday by two studies -- one noting that most Americans spend more time with their computers than with their spouses, the other revealing many drivers are e-mailing and instant messaging while driving.
After reviewing PC and broadband Internet usage by 1,001 Americans, Kelton Research found that 65% of U.S. consumers are spending more time with their computers than with their significant others; moreover, they aren't very happy with their technology experience. It's no surprise that Kelton Research found that consumers are frustrated. "A majority of Americans (52%) describe their most recent experience with a computer as one of anger, sadness, or alienation," according to the announcement of the study. The study, conducted for SupportSoft, found also that the average American computer user is wasting 12 hours a month because of problems with computers. SupportSoft provides software and services for the automation of technology problems; the company said it has launched a new service aimed a helping consumers cope with their technology problems. In a second study, Nationwide Mutual Insurance said nearly 80% of American drivers admit to DWD (driving while distracted), and many of the distracted drivers admit to talking on cell phones, as well as checking and sending e-mail and instant messages while driving. "Technology is one of the greatest DWD culprits," the insurance firm said, noting that younger drivers are most likely to drive while multitasking. The sample was conducted by MarketVision Research, which said 1,200 surveys were completed in the study.
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