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December 20, 2010
2 Min Read
Advertising on the web as we know it has gone through good times and bad times. Now it may be going through end times. Privacy concerns, security breaches, and perhaps even government regulations will drive changes.The core of the problem lies with the way that big ad networks are run. Sites want to run ads that are in big networks such as DoubleClick (now owned by Google) or Google AdWords so that they can take advantage of the largest possible market. Advertisers can place ads on those networks, and the network algorithms will fine-tune the exposure to maximize the clicks across thousands of different sites.
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