The BrainYard - Where collaborative minds congregate.

Steve Wylie, Contributor

February 25, 2009

4 Min Read

We recently asked the Enterprise 2.0 community to weigh in on the agenda we''re building for the Enterprise 2.0 Conference. Our call for papers yielded over 450 submissions - a nearly 100% increase over 2008. We could not expect everyone to read through all 450 abstracts so our Advisory Board painstakingly made the first round of cuts, pruning the submissions down to a more manageable number. This group of submissions went out for public vote a couple weeks back and the top sessions from that process are as follows:

#1 Transition Strategies for E2.0 AdoptionThere are many adoption challenges for Enterprise 2.0 technologies in companies that have grown up around a centralized model of IT. Transition strategies are key to introducing people to social tools without overwhelming them. These strategies involve finding ways to support existing practice and behaviors with new tools as a way of bridging between old and new ways of working. Examples include Blackberry-based RSS that looks like email, blogs that look like newsletters and social networking through expertise location. This talk will outline the top ten transition strategies that we have seen succeed in the wild, with real examples.Lee Bryant, Director, Headshift

#2 Community & Social Network Sites: Think Adoption, Not DeploymentUnderstanding the intangible aspects of how to share information and connect with one another is often an overlooked aspect of projects rolling out social network sites. Communities and social networks are environments where participation is largely voluntary when compared to other business applications. As organizations consider Corporate Facebook sites, success factors have little to do with technology: - What user experience considerations are critical? - What practices encourage participation and contributions? - How should management concerns be addressed? In this panel session, Principal Analyst Mike Gotta of Burton Group will moderate a discussion with practitioners involved in social networking projects.Mike Gotta, Principal Analyst, Burton Group

#3 Applying the Successful Strategies of Social Networks to the EnterpriseSuccessful social networks all have one thing in common, a social object that is the basis of the social connection. Social networks make little sense if their only purpose is to link people together and they lack a clear, practical raison d''etre. With that idea in mind, Aaron Levie, CEO and founder at, explores the argument for content-centric social networks - or social content management - that empower people by connecting them through their business content.Aaron Levie, CEO and co-founder,

#4 Enterprise Web 2.0 Anti-Patterns, ROI and MetricsIn software engineering, an anti-pattern is a design pattern that appears to be a 3 idea but is ineffective or far from optimal in practice, taking you from a problem to a solution. Some educators claim that we learn more from errors than from successes, hence the value of identifying anti-patterns. This session will explore some of the common anti-patterns observed in global enterprises that may explain why some of the benefits of Web 2.0 are not materializing fast enough, and will provide recommendations on how your organization can avoid common pitfalls. Hot topics such as the lack of an ROI model or measurement framework, a dominant command-and-control corporate culture, and the perceived risks around Web 2.0 will also be discussed.Aaron Kim, Senior Managing Consultant, Emerging Technologies, IBM

#5 Lessons Learned From Internal CommunitiesForget the theory. Proof exists that internal communities work. Today''s media continues to hype the rise and fall of public social networks, leaving many managers to question whether community has a business application. However, smart companies have already implemented internally focused collaboration platforms that offer the best of external functionality with the appeal of a network with dedicated business focus. This session will highlight the lessons learned from three professionals who are responsible for internal community efforts: Sean McDonald from Dell, Jamie Pappas from EMC, and Patricia Romeo from Deloitte.Peter Kim, Senior Partner, Dachis Corporation

We''ll invite other top speakers from the call for papers over the coming weeks as we piece the agenda together. But being voted into the top 5 out of 450 submissions earns these speakers a golden ticket to present at the Enterprise 2.0 Conference. Congratulations Lee, Mike, Aaron, Aaron and Peter.

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