What Should Google Do With It's Homepage?

Should Google abandon it's no-frills, squeaky clean home page? Blogger Henry Blodget things it's time for Google to move on. He argues that Google's homepage ethic is standing in the way of product development and evolution. Google's home page simply gets too much traffic not to capitilize on it, especially since Google's brand is designed to bring people to the main homepage.

I think Blodget is right. It's time for Google to better capitalize on that valuable real estate and start pushing its other services. Of course, if it goes down this path, Google could start to look a lot like... Yahoo. Does this mean that maturing Web portals eventually turn into Yahoo?