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Zillow Bets Everyone Has a PriceZillow Bets Everyone Has a Price

The real estate listing service added a new feature to lure prospective sellers: the ability to post a "Make Me Move" price — the obscene sum that would entice even the most intransigent homeowner to take the money and run.

Thomas Claburn

December 7, 2006

1 Min Read

Online real estate site Zillow.com dares you to put your house on the market.

The company today rolled out what it's calling a "major upgrade" of its site that lets home owners and real estate agents post homes for sale at no charge. The service update also includes a new feature to lure prospective sellers, the ability to post a Make Me Move price — the obscene sum that would entice even the most intransigent homeowner to take the money and run. In a statement, Lloyd Frink, Zillow's co-founder and president, describes Make Me Move as "our twist on the traditional 'For Sale' sign." The feature allows homeowners to anonymously solicit offers via e-mail, presumably without the risk of listing a house on the real estate industry's Multiple Listing Service for an excessive amount. The updated Zillow site now includes a wiki with over 100 articles about real estate by Zillow editors and, eventually, users of the site that choose to contribute. The company says it has also upgraded its map and search functionality. Zillow launched in February 2006.

About the Author(s)

Thomas Claburn

Editor at Large, Enterprise Mobility

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.

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