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CRM Comes to Google Business Apps

One company is adapting its Web-based enterprise customer relationship management software to fit Google's Apps Premier Edition.

Thomas Claburn

February 28, 2007

1 Min Read

Online application company Etelos said on Wednesday that its Web-based enterprise customer relationship management software, CRMforGoogle, is now available as an invitation-only beta release.

CRMforGoogle integrates with Google's recently introduced business software platform, Google Apps Premier Edition. Users of Google's Personalized Homepage, for example, can add CRMforGoogle feeds that put application information on the page. The application also features limited integration with Google Calendar and Google Spreadsheets. Further integration between Gmail and Google Docs is planned.

The major functions of CRMforGoogle include contact, content, task, and appointment management.

CRMforGoogle also features EASE, the English Application Scripting Engine, for application customization.

At the conclusion of the beta test period, CRMforGoogle will be available in three versions: Personal, Professional, and Enterprise. The Personal version will be free while the other two will require a monthly subscription fee.

About the Author(s)

Thomas Claburn

Editor at Large, Enterprise Mobility

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.

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