Informatica Extends Data Integration for On-Demand Systems and BI

Software provider elaborates partnerships with Hyperion and

Mark Smith, Contributor

September 14, 2006

4 Min Read


Businesses increasingly demand data integration as part of information management initiatives. In response, Informatica has deepened partnerships with two vendors of business intelligence (BI) software. Extending announcements about on-demand data integration from Informatica’s recent user conference, will license Informatica’s products to customers for bidirectional data integration and cleansing. In addition, Hyperion has become an OEM and will embed Informatica’s data integration products in the next version of Hyperion System 9 to expand its enterprise-level capabilities. Ventana Research sees these two agreements as broadening Informatica’s appeal to global enterprises.

Informatica has furthered its access to large enterprises by deepening its partnerships with Hyperion and The demand for data integration within the enterprise and between businesses continues to grow, as IT organizations still struggle to deliver promptly to their lines of business the information they need, while managing complex data sources scattered across the enterprise. Organizations that cannot find suitable commercial packages to support data integration processes are forced to spend more time and money maintaining their data with custom programs.

That Hyperion is now an Informatica OEM and is embedding its data integration technologies is good for organizations using or evaluating Hyperion’s suite of BI technologies. Assembling data from across the enterprise to support reporting, dashboards and other analytic applications has never been more important to companies. Hyperion has been slow to act on this important demand by customers, but partnering with Informatica should fill a void in its product line and increase its ability to compete against Business Objects, Cognos and MicroStrategy. These new capabilities will be licensed under Hyperion’s product names and are expected to be available within six months. also has realized the importance of data integration in its quest to be a sophisticated provider of on-demand applications for customer relationship management ( CRM). Many organizations that use on-demand and hosted applications require replication, synchronization and integration of data assets inside and outside of the applications. Examples include customer-centric master data management, data warehousing and business intelligence, and providing single answers to customers’ questions wherever they touch the enterprise.

Market Impact
Informatica continues aggressively to apply data integration to various information management requirements, from on-demand, application-level integration to embedding it within BI technologies. Informatica’s mission to integrate data from business to business and throughout the information supply chain meets a need of many companies. To realize this vision, Informatica has outlined a new set of capabilities it will release over the next year. Others in this market (including IBM, Microsoft and Oracle) have not yet pursued this progressive use of data integration for large enterprises, though over time we expect them to.

The need for enterprise-class data integration has never been more pressing. Our research has found few readily available tools that IT can use to feed the enterprise’s hunger for information. Informatica’s progressive partnering will be welcomed by enterprises that are beginning to expect more sophisticated capabilities from their BI providers. Ventana Research recommends that organizations reassess their data infrastructures and adopt enterprise-class data integration tools like that from Informatica to lower costs in IT and risks in data governance and quality.

Related Research Note:
Informatica Offers Data Integration on Demand 
Software leader elevates importance of managing decentralized business data  

About Ventana Research
Ventana Research is the leading Performance Management research and advisory services firm.  By providing expert insight and detailed guidance, Ventana Research helps clients operate their companies more efficiently and effectively. These business improvements are delivered through a top-down approach that connects people, process, information and technology. What makes Ventana Research different from other analyst firms is a focus on Performance Management for finance, operations and IT. This focus, plus research as a foundation and reach into a community of over two million corporate executives through extensive media partnerships, allows Ventana Research to deliver a high-value, low-risk method for achieving optimal business performance. To learn how Ventana Research Performance Management workshops, assessments and advisory services can impact your bottom line, visit

© 2006 Ventana Research


About the Author(s)

Mark Smith


Mark is responsible for the overall direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint for Information Management and Performance Management as the linking together of people, processes, information and technology across organizations to drive effective results.

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