Motivates Sales Teams With

Cloud vendor's sales apps are the first to gain new social recognition, reward and performance-management capabilities.

Doug Henschen, Executive Editor, Enterprise Apps

December 18, 2012

3 Min Read

Salespeople sell more when goals are known, feedback is immediate, coaching is continuous and recognition is meaningful. These are the promises of's new social recognition and rewards application when applied to the vendor's Sales Cloud applications. is the rebuilt, rebranded and extended version the cloud-based Ryyple application that acquired one year ago. An alternative to traditional human capital management (HCM) apps, supports ongoing social interactions among managers, employees and coworkers rather than a top-down periodic performance review process tied to an org chart.

Where Ryyple was mostly a gamified recognition app, with badges handed out as rewards, has been bolstered with private manager-employee coaching workspaces and a goal-and-reward system that can be tied to Amazon gift cards.

The makeover was announced at's Dreamforce event in September, and the debut was promised for Q4. The app is technically still in preview release, but on Tuesday announced in a blog that the integration with the Sales Cloud is ready. Customers need only contact the company to have the functionality turned on. The formal general release is expected in early 2013.

[ Want more on cloud-based human capital management? Read Payroll Giant ADP Flexes HR Apps Muscle. ]

A key contrast with conventional HCM apps is that is embedded in apps that workers use every day -- in this case the Sales Cloud and Salesforce Chatter social collaboration app. Managers don't have to go to a separate interface to let the sales team or the entire company know about a success. is not a free add-on -- that is, unless the customer has an all-inclusive enterprise license agreement. Per-user, per-month subscriptions start at $10 for Motivate, which gives managers tools to enhance social profiles with sales role details and reward plans. Rewards can be customizable, gamification-style social badges or point-value rewards that can be accumulated and exchanged for Amazon gift cards.

For $15 per user, per month subscribers also get Align, which managers use to create and detail goals, outline a skills progression and structure an ongoing coaching program that says is crucial when bringing new sales people onboard or when moving current employees up to the next level.

The top subscription level of $20 per user, per month adds Perform, a performance-review app that aggregates all the data from the Motivate and Align apps into summarized reports. Individual reports are available for periodic one-on-one reviews while higher-level summaries can be used by senior sales and HR teams for succession planning. Here, too, the point is that it's not a separate, siloed HCM app; all the wins recognized, goals met, and coaching sessions shared are detailed as part of the day-to-day sales process in the apps used by the entire sales team.

Where Ryyple was a lightweight app priced at $5 per user, per month, is decidedly more substantial, but so, too, is the pricing. Keep in mind that for all the new features, is not an employee system of record that covers essentials such as compensation management. For that you'll have to turn to a partner, such as Workday, or a third-party alternative such as ADP's Workforce Now or Vantage, Oracle's Taleo or Fusion HCM, or SAP's SuccessFactors app. has to be viewed as a complement to a core HR system, but Salesforce believes where motivating, coaching and managing performance are concerned,'s social, collaborative and embedded approach is more likely to be used and effective than a conventional HCM app.

Tech spending is looking up, but IT must focus more on customers and less on internal systems. Also in the new, all-digital Outlook 2013 issue of InformationWeek: Five painless rules for encryption. (Free registration required.)

About the Author(s)

Doug Henschen

Executive Editor, Enterprise Apps

Doug Henschen is Executive Editor of InformationWeek, where he covers the intersection of enterprise applications with information management, business intelligence, big data and analytics. He previously served as editor in chief of Intelligent Enterprise, editor in chief of Transform Magazine, and Executive Editor at DM News. He has covered IT and data-driven marketing for more than 15 years.

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