Siebel Launches SFA Package For The Pharmaceutical Industry

Siebel has launched Siebel Pharm Field Analytics, sales force automation software targeted at mobile pharmaceutical sales forces. The new software gives mobile pharmaceutical salespeople the ability to access and analyze detailed customer information while in the field.

The software is one of the first vertical applications built for the company's new Siebel Analytics 7.7 software. It gives sales people offline analytical tools that can offer insight into physician prescription trends and information on call effectiveness. It is being released at a time when pharmaceutical sales representatives and their managers have been able to spend decreasing amounts of time directly with physicians, Siebel says, and so helps sales forces make the most effective use of that time. It also fully integrates into an organization's CRM system.

"With Siebel Pharma Field Analytics, companies can deliver real-time customer insight to their sales forces," said Steve Andrade, Vice President and General Manager, Siebel Life Sciences in a statement.