Use Facebook Apps To Woo Customers: 6 Examples
Several savvy organizations use Facebook apps to increase brand awareness and engage new and existing customers. Consider these interesting examples.
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With more than 600 million users (and counting) and a planned IPO that values the company at many billions of dollars, Facebook is clearly more than just a place for individuals to post cute cat videos or update their friends with the latest George Takei wisdom. Businesses are customizing their Facebook presence and leveraging Facebook apps and app development to, among other things, engage new and existing customers, increase their fan base, and drive brand awareness. Apps built on the Facebook platform can integrate with many aspects of Facebook, including the News Feed and Notifications. Also available to apps on Facebook are Social Plugins, the Graph API, and Platform Dialogs. In addition, Facebook recently announced that it was approving more than 60 new apps that take advantage of a more talkative version of the Open Graph API.
Whether your business builds its own apps, uses an existing app, or works through an agency to beef up presence, customization of Facebook pages can yield significant benefits in terms of existing customer satisfaction and new customer acquisition, as well as brand awareness. In this slideshow, we take a look at some of the campaigns organizations have launched leveraging Facebook. If your organization would like to share a Facebook success story, send me an email.
TurboTax's Facebook shopping app was created in effort to boost revenue of TurboTax products. Within the app, users can browse TurboTax products, read reviews, and use the Help Me Choose tool, which helps fans select the appropriate product for their needs.
Constant Contact's Facebook app for event planners brings small businesses' event promotions and registration pages directly to Facebook. The app gives Facebook fans full event details, allows fans to share event details with their networks, and lets fans register for events directly from Facebook, eliminating the need to click through and navigate additional pages. All registrations sync with an organization's Constant Contact account, automatically adding registrants to the guest list and sending out confirmation emails.
ChildFund International, which aids children in 31 countries, worked with Hodges Digital Strategies to develop a promotion that would engage its audience. (Most of the ChildFund fan base comprises current child sponsors.) To enter the promotion, fans flip through a scrapbook of images and guess what country the image depicts. School uniforms and supplies will be donated in honor of seven of the fans who correctly guess the images.
In January, Nature Made asked its fans to commit to taking their vitamins daily in 2012. In Part 2 of the campaign, fans have been challenged to demonstrate their commitment to wellness by checking in daily and noting that they took their vitamins. The more days fans check in, the more chances they have to accrue coupons and a chance for the grand prize. So far, more than 14,000 people have taken part in the challenge.
North Social offers a suite of 18 applications for pushing out promotions, running sweepstakes, distributing exclusive content, and activating social commerce. According to the company, there are more than 5,000,000 monthly active users of North Social apps, and a Facebook user interacts with a North Social app every 1.1 seconds. The Home Shopping Network, for example, is using North Social's Fan Offer app.
Lola Red PR worked with North Suburban Eye Specialists to increase the total number of fans and the amount of interaction on its page. NSES used the Offerpop Photo Contest App to create a contest where entrants submitted a photo and explained why they would like to be able to see without glasses or contacts. The contest received 125 entries with 1,263 votes on those entries. NSES gained 1,610 new fans as a result of the contest.
Lola Red PR worked with North Suburban Eye Specialists to increase the total number of fans and the amount of interaction on its page. NSES used the Offerpop Photo Contest App to create a contest where entrants submitted a photo and explained why they would like to be able to see without glasses or contacts. The contest received 125 entries with 1,263 votes on those entries. NSES gained 1,610 new fans as a result of the contest.
With more than 600 million users (and counting) and a planned IPO that values the company at many billions of dollars, Facebook is clearly more than just a place for individuals to post cute cat videos or update their friends with the latest George Takei wisdom. Businesses are customizing their Facebook presence and leveraging Facebook apps and app development to, among other things, engage new and existing customers, increase their fan base, and drive brand awareness. Apps built on the Facebook platform can integrate with many aspects of Facebook, including the News Feed and Notifications. Also available to apps on Facebook are Social Plugins, the Graph API, and Platform Dialogs. In addition, Facebook recently announced that it was approving more than 60 new apps that take advantage of a more talkative version of the Open Graph API.
Whether your business builds its own apps, uses an existing app, or works through an agency to beef up presence, customization of Facebook pages can yield significant benefits in terms of existing customer satisfaction and new customer acquisition, as well as brand awareness. In this slideshow, we take a look at some of the campaigns organizations have launched leveraging Facebook. If your organization would like to share a Facebook success story, send me an email.
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