12 Ways To Connect Data Analytics To Business Outcomes

Even though more organizations are attempting to become data-driven, many of them still aren't able to link data analytics to business outcomes. Some of the challenges are obvious. Others aren't. Here are our tips for avoiding the common pitfalls.

Lisa Morgan, Freelance Writer

February 3, 2016

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About the Author

Lisa Morgan

Lisa Morgan

Freelance Writer

Lisa Morgan is a freelance writer who covers business and IT strategy and emerging technology for InformationWeek. She has contributed articles, reports, and other types of content to many technology, business, and mainstream publications and sites including tech pubs, The Washington Post and The Economist Intelligence Unit. Frequent areas of coverage include AI, analytics, cloud, cybersecurity, mobility, software development, and emerging cultural issues affecting the C-suite.

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