9 Reasons Why Personalized Marketing Still Isn't Accurate

Personalization efforts have served as a vanguard for big data at many organizations. But some of these programs still fall short. Here's a closer look at what's going wrong. Does your enterprise fit these profiles?

Lisa Morgan, Freelance Writer

January 8, 2016

10 Slides

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About the Author

Lisa Morgan

Lisa Morgan

Freelance Writer

Lisa Morgan is a freelance writer who covers business and IT strategy and emerging technology for InformationWeek. She has contributed articles, reports, and other types of content to many technology, business, and mainstream publications and sites including tech pubs, The Washington Post and The Economist Intelligence Unit. Frequent areas of coverage include AI, analytics, cloud, cybersecurity, mobility, software development, and emerging cultural issues affecting the C-suite.

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