Marketing Vs. IT? Here's A Better Approach

Too much of the discussion about marketing and IT strategies treats the topic as a rivalry -- will marketing overtake IT in terms of tech spending?

Bill Stobbart's IT team rebuilt a Penske e-commerce site.

The reality looks a lot more like what's happened this year at Penske Truck Leasing, which revamped PenskeUsedTrucks.com, its B2B e-commerce site for used-truck sales, to give it more of a consumer appeal.

Penske faced the kinds of problems that blur the lines between marketing and IT, such as:

I'll interview Penske senior VP of IT Bill Stobbart and VP of interactive marketing Ann Walsh live on Tuesday, Dec. 10, at 2:00 p.m. EST/11:00 a.m. PST. You can register here to listen live on our site and ask questions via text chat, or you can catch the archive version.

Please join me and bring your own questions as we talk with Stobbart and Walsh about their e-commerce journey. (On the registration page, if you're already a registered member of InformationWeek.com, skip to the bottom of the form and sign in with your login. Once registered, if the audio player doesn't appear at first, please try refreshing your browser.)

We hope you'll join us on Tuesday, Dec. 10, for the second in our series of radio chats with accomplished technology leaders.