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What Just Broke?: Digital Ethics in the Time of Generative AI

Generative AI further complicates an already muddled dynamic for news outlets and anyone who seeks sources that can be verified.

Joao-Pierre S. Ruth

February 16, 2023

1 Min Read
Should we become comfortable with generative AI as a replacement communicator?Joao-Pierre S. Ruth

A recent in-person event started off with the usual keynote address from a CEO onstage who paused to share a video testimonial from one of their clients. Pretty standard stuff until the speaker onstage revealed that the “testimonial” we had just watched was actually an AI story -- generated from a very real company and based on real information but it was all still a digital creation.

This drew a few chuckles from the audience and, later on when more video testimonials were featured, someone in the audience questioned if those were AI stories as well.

While some of the folks enjoyed a mild laugh about it, a deep concern creased my brow.

“Where do we draw the line for digital ethics and authenticity?”

Listen to the full episode of "What Just Broke" for more:

About the Author(s)

Joao-Pierre S. Ruth

Senior Editor

Joao-Pierre S. Ruth covers tech policy, including ethics, privacy, legislation, and risk; fintech; code strategy; and cloud & edge computing for InformationWeek. He has been a journalist for more than 25 years, reporting on business and technology first in New Jersey, then covering the New York tech startup community, and later as a freelancer for such outlets as TheStreet, Investopedia, and Street Fight. Follow him on Twitter: @jpruth.


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