Google To Factor Security In Search Results - InformationWeek

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Google To Factor Security In Search Results
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Stratustician
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Stratustician,
User Rank: Ninja
8/26/2014 | 9:14:06 AM
Re: HTTPS always, or only when it counts?
I agree, encryption on every site, especially information pages might be a little overkill, but it's an interesting concept.  By promoting pages with security, it could drive good behavior for many sites (I'm thinking eCommerce sites) which would be an overall win.  It's a unique idea, I'm curious to see what impact it brings.
soozyg
IW Pick
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soozyg,
User Rank: Ninja
8/14/2014 | 11:56:22 AM
Re: HTTPS always, or only when it counts?
I can see security as a concern; Internet security is a prevalent topic. But at the risk of complications with searches? That is questionable. And with it factoring in at such a low percentage, would it really matter?
David F. Carr
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David F. Carr,
User Rank: Author
8/7/2014 | 4:18:50 PM
HTTPS always, or only when it counts?
I would hope they wouldn't expect even straight informational pages to be presented via https. For performance reasons, it makes sense to only use encryption when it matters. The reader of a blog shouldn't have to make an ssl connection to read a post. If you're logging into a site to post information, yes the login page needs to be protected, and once someone is logged in https offers protection for session cookies. That's why social media sites have moved to https browsing for members.

I'd think Google should be testing whether the site is capable of supporting an https, not whether every page is presented over that protocol. Or is there really a rationale for using https universally?


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