Augmented Reality Digital Headsets Get Real - InformationWeek

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Augmented Reality Digital Headsets Get Real
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MFeibus
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MFeibus,
User Rank: Strategist
9/17/2014 | 6:20:20 PM
RE: AR and consumers
Yeah, there are many compelling reasons for business to buy into AR headsets. No, consumers won't be snapping them up right away, but I don't think they'll need to. It will be in etailers' interest to get them resting on our noses. I can see a personal shopper approach working. Maybe an etailer pays a local 'personal e-shopper' to bring headsets to households so people can shop. Lorna: I'm sure the personal shopper will point out the 'slimming' outfits, even if the headset isn't up to it.

I'm starting to like this personal e-shopper idea. I'm going to go now and write the business plan. If it takes off on Kickstarter, then please consider this my last column! :-)
Lorna Garey
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Lorna Garey,
User Rank: Author
9/17/2014 | 2:19:55 PM
Re: AR and consumers
Walking around a clothing store is fine, but will the app tell me that a particular dress takes off 10 pounds? If so, there's a killer app.
Shane M. O'Neill
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50%
Shane M. O'Neill,
User Rank: Author
9/17/2014 | 1:24:03 PM
AR and consumers
The Ikea app sounds smart (and not silly) -- though it's bound to demotivate people from going to the brick and mortar stores. I agree the AR experience only really comes alive on smartglasses but more useful and compelling AR apps are needed to sell me -- or most consumers, I imagine -- on ever buying Google Glass or the Epson Moverio. I think for the time being, AR and smartglasses will be put to the test in enterprise scenarios like manufacturing, field service, and medical. it may be awhile before consumers buy in.


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