Augmented Reality Digital Headsets Get Real - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Augmented Reality Digital Headsets Get Real
Newest First  |  Oldest First  |  Threaded View
User Rank: Strategist
9/17/2014 | 6:20:20 PM
RE: AR and consumers
Yeah, there are many compelling reasons for business to buy into AR headsets. No, consumers won't be snapping them up right away, but I don't think they'll need to. It will be in etailers' interest to get them resting on our noses. I can see a personal shopper approach working. Maybe an etailer pays a local 'personal e-shopper' to bring headsets to households so people can shop. Lorna: I'm sure the personal shopper will point out the 'slimming' outfits, even if the headset isn't up to it.

I'm starting to like this personal e-shopper idea. I'm going to go now and write the business plan. If it takes off on Kickstarter, then please consider this my last column! :-)
Lorna Garey
Lorna Garey,
User Rank: Author
9/17/2014 | 2:19:55 PM
Re: AR and consumers
Walking around a clothing store is fine, but will the app tell me that a particular dress takes off 10 pounds? If so, there's a killer app.
Shane M. O'Neill
Shane M. O'Neill,
User Rank: Author
9/17/2014 | 1:24:03 PM
AR and consumers
The Ikea app sounds smart (and not silly) -- though it's bound to demotivate people from going to the brick and mortar stores. I agree the AR experience only really comes alive on smartglasses but more useful and compelling AR apps are needed to sell me -- or most consumers, I imagine -- on ever buying Google Glass or the Epson Moverio. I think for the time being, AR and smartglasses will be put to the test in enterprise scenarios like manufacturing, field service, and medical. it may be awhile before consumers buy in.

The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll