Dear Marketing: You're Doomed (If You Don't Change) - InformationWeek

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Dear Marketing: You're Doomed (If You Don't Change)
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jfeldman
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jfeldman,
User Rank: Ninja
4/21/2015 | 6:41:13 PM
Re: very original message
Really appreciate the kind words! Sorry for my late response!
batye
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batye,
User Rank: Ninja
2/6/2015 | 2:01:10 PM
Re: very original message
@tzubair also this days creativity is last on the agenda... as no one willing or want to support creative approach...
batye
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batye,
User Rank: Ninja
2/6/2015 | 1:59:24 PM
Re: very original message
@jastroff, also this days many Co. and managers play the game if we do not see it or do not talk - it not exist... strange new way of doing things... sad... sad...
batye
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batye,
User Rank: Ninja
2/6/2015 | 1:53:32 PM
Re: Digital activity and relationship -- 2 different things
@ Charlie interesting point - this days sanity is to each his own... as digital age created new reality with it positive and negative things...
batye
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batye,
User Rank: Ninja
2/6/2015 | 1:45:24 PM
Re: Digital activity and relationship -- 2 different things
@tzubair, I trust you are right... in my books it one of the short-commings of digital age...
batye
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batye,
User Rank: Ninja
2/6/2015 | 1:43:44 PM
Re: very original message
@jastroff could not agree more it like never ending process.
batye
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50%
batye,
User Rank: Ninja
2/6/2015 | 1:34:49 PM
Re: Content of the message
@Stratustician interesting point, this days Co.only looking for bottom line...  and only care about quantify less quality... sad reality...
Stratustician
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Stratustician,
User Rank: Ninja
2/4/2015 | 2:42:35 PM
Content of the message
Coming from a marketing background, I now get a nice nervous tick whenever a vendors tries to tell me about how great their new 360 degree view marketing platform is.  For me, I struggle with finding a happy medium about how can I create a non-invasive, ongoing dialogue with customers through marketing, but also ensure the content is relevant to them.  Customers look to companies to provide them with new information that is relevant to what they do, sadly, I think we are far off from actually figuring out how to better quantify and qualify what that information is on a customer by customer basis.  When we are off, it results in lots of communications with no value and ends up causing a negative response on some level.  The trick is how do we better refine HOW we use the tools that are available out there, to better gauge how to more effectively inspire customers by giving them information that helps them be more effective in the areas they deem important, be it professional or even in consumer space.
jastroff
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0%
jastroff,
User Rank: Ninja
2/3/2015 | 11:55:03 AM
Re: very original message
>>  In summary, those who do not seek ongoing, permission-based connection are doomed to send out perky little missives that get swatted away before they're seen,

Great point, and something many managers, etc. will skip right over/ignore, etc. Sadly

 
nasimson
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nasimson,
User Rank: Ninja
1/30/2015 | 11:56:22 AM
Re: Digital activity and relationship -- 2 different things
> If the digital presence exists in the form of 360 degrees whereby
> you're able to see the brand on all social media you use, popular
> websites you browse, blogs you read and apps you use, do you
> not think that helps in establishing the relationships? What else as
> a brand, can you do, to improve on the relationships?

@tzubair: Relationship building is not about more channels or 360. Its about the deeper & longer term connection that goes beyond a transaction.
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