Apple's War Against Google: Time For New Tactics - InformationWeek

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Apple's War Against Google: Time For New Tactics
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hlubinv8l
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hlubinv8l,
User Rank: Strategist
6/15/2012 | 4:29:02 PM
re: Apple's War Against Google: Time For New Tactics
"While Apple has demonstrated its ability to orchestrate a vital ecosystem through iTunes, iOS, and OS X, its desire to control everything and take a cut will be its downfall."

I have to disagree. It has been demonstrated over and over that Apple's "control of everything" (or at least control the things that it can do better and more securely itself) has been the company's "upjump" (opposite of downfall ;-)).

An excellent example is Apple's decision to take over the administration of the Maps app. For five years Apple has been dependant on their competitor (not a good thing for any company to do) Google to provide mapping services. Apple was paying Google millions of dollars per year to use those services, and in return Google treated Apple's iOS users as second-class citizens by not providing the same service (for example no turn-by-turn navigation) that it was giving to users of its own Android OS.

Now, with Apple having full control of Maps, it will be providing iOS users much better mapping than what Google has provided, including free turn-by-turn navigation.

As a bonus, Apple will be saving millions of dollars that it had previously been paying to its competitor. It is a win-win situation for both Apple and for iOS users.

It's clear that Apple chooses wisely what it should take on, and only when it yields benefits for the company and its users.
ANON1247492617520
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ANON1247492617520,
User Rank: Apprentice
6/15/2012 | 3:52:00 PM
re: Apple's War Against Google: Time For New Tactics
Since most of these battles end up in court, I think Judge Posner had it right when he called the patent system as dysfunctional and initially dismissed the case. I also agree that most of these lawsuits are without merit, suing over functionality which is not really innovative, or can easily be modified to defeat the patent. Apple has earned great success based upon their innovation, but their closed eco-system and heavy handed policing is exactly why Google and Android are popular.Great article!
Rhonindk
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Rhonindk,
User Rank: Apprentice
6/15/2012 | 3:40:36 PM
re: Apple's War Against Google: Time For New Tactics
Nice, plausible, likely needed but does anyone see Apple really doing this?
This actually goes back to the inception of the iPhone and iPad. Many knowledgeable persons predicted this "closed community mindset" would limit Apple endeavors, no matter how successful the implementation, to becoming a niche product in the end.

Personally, to me it still looks that way whether the opponent is Google, MS or someone else.
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