Windows 8, RT Confusion: Can Microsoft Beat It? - InformationWeek

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Windows 8, RT Confusion: Can Microsoft Beat It?
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GAProgrammer
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GAProgrammer,
User Rank: Ninja
10/9/2012 | 2:09:35 PM
re: Windows 8, RT Confusion: Can Microsoft Beat It?
Wow, that last line....is unrealistic. Most Windows users would have an even harder time learning a Mac than dealing with the confusion of the two OS versions. I agree that they should have called it Windows Tablet 8 instead of RT (NT, RT, what is up with Microsoft and useless acronyms?). Microsoft's weakest corporate structure is their marketing department. It's why Apple is "cool" and Microsoft isn't.

I see your point and it remains to be seen if this is really an issue. I don't think it's that hard for a salesperson to say "Oh that's a tablet version that isn't as powerful as a desktop so it runs mobile apps only." People can be dense sometimes, but I don't think the GP is THAT dumb. They know the difference between an iPad and an iMac - same thing here. One is a Surface, the other is a PC.That's what you left out of the article. They aren't buying RT or Windows 8 - they are buying a Surface or a PC. Now that I think of it that way, your whole article falls apart.
AustinIT
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AustinIT,
User Rank: Apprentice
10/4/2012 | 5:56:49 PM
re: Windows 8, RT Confusion: Can Microsoft Beat It?
I guess we'll have to wait and see what type of marketing program they present. It MUST be successful at explaining the differentiation between Win8 and WinRT.

Those of us in IT already know what the differences (and their inherent advantages) are. But the GP does not...
stahmasebi9211
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stahmasebi9211,
User Rank: Apprentice
10/4/2012 | 5:23:53 PM
re: Windows 8, RT Confusion: Can Microsoft Beat It?
I don't care about Windows or Microsoft anymore. I'll never buy another one of their products again. There's no need to.
FrogSlayer Software
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FrogSlayer Software,
User Rank: Apprentice
10/4/2012 | 2:54:56 PM
re: Windows 8, RT Confusion: Can Microsoft Beat It?
Great read, Mike. The last line in this post is so disheartening because Microsoft is so close to building the right OS for the modern tech consumer, but they can't get out of their own way. Either they have, once again, muddled up their product offering with no marketing to clear things up, or they're waiting 'til the 11th hour to drop some awesome marketing plan on us. I doubt it's the latter...


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