Big Data Revolution Will Be Led By Revolutionaries - InformationWeek

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Big Data Revolution Will Be Led By Revolutionaries
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David Berlind
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David Berlind,
User Rank: Apprentice
12/14/2012 | 12:08:00 AM
re: Big Data Revolution Will Be Led By Revolutionaries
Great article Doug. I too had one of those great Steve Mills moments when, during an interview, he talked about the importance of "customer moments of truth" and the role that systems can play in ensuring that companies don't blow those moments. He referred me to Jan Carlzon's book called "Moments of Truth" (http://www.amazon.com/Moments-.... Carlzon turned Scandanavian Airlines around by making those customer moments of truth the lynchpin to the company's success. And it worked... and it was clear Mills was on to something because of how bits and bytes are now involved in so many of those moments of truth. I know that this has nothing to do with the big data angle of what you've written here, but Mills continues to exhibit great insight into what matters for businesses.
D. Henschen
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D. Henschen,
User Rank: Author
12/13/2012 | 3:58:45 PM
re: Big Data Revolution Will Be Led By Revolutionaries
The list is InformationWeek's, not Mills'. Points well taken, though, on the importance of near real-time and you're characterization of this list as "circa 2012." We'll see if the streaming solutions really take off in 2013. Dremel's capabilites are just becoming available by way of Google BigQuery, and it appears Cloudera is responding with Impala.

Meanwhile, we'll take a look at ParStream. Feel free to contact me, particularly if you have customers who can speak to the advantages.

Doug Henschen
InformationWeek
mhummel515
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mhummel515,
User Rank: Apprentice
12/12/2012 | 8:20:00 PM
re: Big Data Revolution Will Be Led By Revolutionaries
Big Data is not only MapReduce / key-value. Mill's list is great from a current point of view but we will see other approaches to big data analytics in 2013 gaining traction.
Hadoop and the other H* products are very popular, because they were the first products to scale - but not the best. MapReduce is not at all known for efficiency or low infrastructure consumption - it is know for scaling on very large data sets.

Think back to Google when they announced in 2010 !!! that they discarded MapReduce for its inability to provide near-real-time querying and continuous data import. Why do you think Google has developed Dremel?

I agree with Mill's list from a current point of view (should be called: big and emerging players in 2012) but for the next year we have to take a broader look at the big data topic.

ParStream would like to throw its hat into the circle.
Happy to answer your questions and discuss with you.
EricLundquist
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EricLundquist,
User Rank: Apprentice
12/12/2012 | 6:01:44 PM
re: Big Data Revolution Will Be Led By Revolutionaries
Mills advice to follow the money made sense when he said it and makes sense now. The incumbent vendors are run by smart execs but stuck in an old cost plus model that is crumbling under the new service-based tech economy. Your 2013 list makes a lot of sense.


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