Microsoft's Office For iOS, Android Dilemma - InformationWeek

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Microsoft's Office For iOS, Android Dilemma
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melgross
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melgross,
User Rank: Ninja
10/2/2013 | 4:05:55 PM
re: Microsoft's Office For iOS, Android Dilemma
It's no doubt a difficult question. But the horse may already have left the barn. We have a couple of hundred million people with 10" tablets (the smallest size considered to be useful for productivity) writing with other tools. In fact, Apple's iWork's is the most popular suit for mobile. They will have a major upgrade this fall, and now will shortly have heir own version on the Internet, competing with Google and Microsoft.

Additionally, with the iPad being, by far, the most popular business and government tablet, and iWork being free with all new purchases, and even now, the suite costing in total, about $30, the question is how Microsoft can convince people why their suit is so much better, at what will likely be a far higher price point. Considering that the old joke about Office is that 80% of the users use 20% of the features, it may not be that desirable. If true, what will Microsoft need to price this at?

It seems that now Apple is turning Microsoft's old tricks against it, which is that of giving something away for free that they have to pay for elsewhere. And just like Microsoft before it, Apple can afford it.
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