Vivid graphics and better navigation in Apple's iOS 7 mobile operating system give Apple devices new appeal.

Thomas Claburn, Editor at Large, Enterprise Mobility

September 18, 2013

11 Slides

Apple's iOS 7 will be compared to Microsoft Windows 8 because redesigns of successful products are thankless. Microsoft got into trouble by trying to make Windows work across desktop PCs and tablets while forcing its new Metro interface on customers. It was too much to ask, too quickly -- particularly of business customers, who view change as a risk.

Apple isn't trying to overhaul its interface. It isn't tearing down the underlying structure and rebuilding. It's polishing, renewing and shifting some walls.

iOS 7 manages to be both familiar and engagingly different. There will be complaints, but the praise will be louder. It is fundamentally a vital and beneficial update for Apple's mobile products.

iOS 7 looks more sophisticated. Skeuomorphism, the simulation of real-world textures in digital designs, has been mostly banished. The typography is more refined, the colors more harmonious and dynamic, and the inclusion of background parallax -- a 2-D simulation of the way objects at different distances appear to move at different speeds when the viewer's perspective shifts -- gives a sense of depth.

The graphic elegance might come at a cost: Time and power. The transition animations in iOS 7 take a bit longer than their plain predecessors, trading some efficiency for aesthetic enrichment. And users of beta versions of iOS 7 complained about poor battery life, which isn't surprising with so much graphics processing and the growing popularity of location services. If Apple hasn't managed to address these issues already, expect a chorus of complaints and the rapid release of an update.

But iOS 7 brings changes of substance in addition to changes of surface. Control Center, for example, provides quick access to a number of useful settings simply by swiping up. This alone is a meaningful improvement over swiping back and forth through multiple app screens to find the Settings icon and then trying to navigate down that rabbit hole.

AirDrop is another useful addition. It simplifies the process of sharing files between iOS apps. It would have been better if it could share files with any mobile device or at least with OS X devices. But it's better than syncing with iTunes and then dragging files out of iTunes.

There's a lot more to iOS 7 than that. Read on to see some of the highlights and tell us what you think. Is iOS 7 going to be a hit?

The price might help: iOS 7 is available, free, for: the iPhone 4, 4S, 5, 5C and 5S; the iPad 2, third- and fourth-generation iPads, and the iPad Mini; and the fifth-generation iPod Touch. Devices need at least 3 GB of free space for the installation process, but the actual download ends up taking only about 650MB to 750MB of space, depending on the device.

About the Author(s)

Thomas Claburn

Editor at Large, Enterprise Mobility

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.

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