Paramount Replaces Cognos With MicroStrategy

Paramount Pictures has decided to replace Cognos's business intelligence and reporting software with products from rival MicroStrategy.

In comparing the products, Paramount, a unit of Viacom Inc., said in a joint statement with MicroStrategy that it favored the vendor's "intuitive web interface, scalable 64-bit architecture, and robust analytical capabilities for mission-critical applications."

"Following a thorough analysis of MicroStrategy's advanced features and functionality, we determined that MicroStrategy was a better fit for our enterprise business intelligence than our current provider," Joe Churchill of Paramount Pictures said Tuesday.

Paramount plans to use MicroStrategy's software to provide reporting and analytics for multiple areas across the entertainment company.