Vice president of enterprise architecture discusses consolidating different digital customer experiences across Hard Rock’s properties.

Joao-Pierre S. Ruth, Senior Editor

December 13, 2022

1 Min Read
Hard Rock Cafe restaurant sign
imageBROKER via Alamy Stock Photo

The Hard Rock brand is known widely with its cafes, restaurants, shops, and casino properties and customers who patronize its venues around the world. The trouble was there were different digital experiences for customers who engage with different branches of the company. This became increasingly complicated as more properties and venues were acquired and added to the mix.

AndreGowens_HardRock.jpg

Andre Gowens, vice president of enterprise architecture, software engineering and data analytics with Seminole Hard Rock Support Services, appears in this episode of That DOS Won’t Hunt. He discusses consolidating and streamlining different digital customer experiences that were in use across Hard Rock’s properties. Making the change became increasingly necessary, he says, as the brand continues its growth and expansion. Gowens shares some of the strategic IT choices Hard Rock made to alleviate the headaches and confusion that could develop when customers visit its different outlets.

About the Author(s)

Joao-Pierre S. Ruth

Senior Editor

Joao-Pierre S. Ruth covers tech policy, including ethics, privacy, legislation, and risk; fintech; code strategy; and cloud & edge computing for InformationWeek. He has been a journalist for more than 25 years, reporting on business and technology first in New Jersey, then covering the New York tech startup community, and later as a freelancer for such outlets as TheStreet, Investopedia, and Street Fight. Follow him on Twitter: @jpruth.


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