Announcements from Google Cloud Next 2018 -- like those of Google's rivals -- highlight just how far the cloud has come in a few years.

James M. Connolly, Contributing Editor and Writer

July 26, 2018

3 Min Read
Image: Shutterstock

Where, oh where, have those old cloud issues gone? You must remember them from 5 years ago, the barriers to cloud adoption, the focus on cost, and the tough decisions to be made.

Let's see, there was the never-ending debate over cloud versus on-premise data centers, the runaway marketing department signing on SaaS providers, the bigger debate about going all SaaS, the price wars among cloud providers and the mysteries of how cloud bills were calculated, and the arguments about whether the cloud was more secure than the on-site data center.

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Those issues may not be dead, but they certainly are being buried. We have officially moved on from "Do we cloud?" to "What can we do with the cloud?"

That's a takeaway from watching the announcements pouring out of Google Cloud Next 2018 this week, Google's San Francisco Love-In 51 years after the real thing.

Google's announcements were symptomatic of what we're seeing from all of the major cloud players, including Amazon, Microsoft, and IBM. All are talking more about cloud-based applications and how the cloud changes the way business gets done in organizations from Mom and Pop stores to global enterprises. The cloud players have moved so far up the classic OSI networking model -- from "physical" at Layer 1 to the application layer and far beyond -- that maybe it's time to stop thinking of them as "cloud" companies. Maybe we should think of them as "software" companies once again.

It's only natural for these companies to migrate their offerings upward, away from delivering compute and network resources to enabling new business models and applications. All have been doing so for a while, and you can expect Google's competitors to deliver similar messages when they next host their company-specific customer conferences. But for now, here is a sampling of what Google presented this week:

Google Cloud CEO Diane Greene [Video below] opened with, "Throughout Next '18, we will be going deep on AI and security, areas that Google invests in heavily. Why? Because security is the number one worry, and AI is the number one opportunity."

Her company followed up with announcement of 10 security products and services, including its Titan Security Key for Google Cloud and G-Suite.

Google released new versions of its AutoML machine learning platform, adding support for custom translations and common figures of speech, and enhanced machine vision tools.

The company demonstrated a new on-premise implementation of its Kubernetes container management software.

It revealed advances in using machine learning in genomics research and interoperability of healthcare records.

Google announced new tools to enable Internet of Things initiatives, including a hardware chip called Edge TPU, and Cloud IoT Edge, a software stack designed to add AI capabilities to gateways and remote connected devices.

The company announced a collaboration with Accenture, the Accenture Google Cloud Business Group (AGBG), which will have cloud experts from both firms working to build custom cloud solutions for enterprises and specific industries.

Google also announced Data Solutions for Change, a program designed to help non-profits utilize analytics and machine learning.

The world of cloud has ventured quite a ways from the times when price cuts were big news and IT was busy hunting down rogue SaaS applications. Maybe the cloud really is growing up.

{Video: Google via Youtube}

About the Author(s)

James M. Connolly

Contributing Editor and Writer

Jim Connolly is a versatile and experienced freelance technology journalist who has reported on IT trends for more than three decades. He was previously editorial director of InformationWeek and Network Computing, where he oversaw the day-to-day planning and editing on the sites. He has written about enterprise computing, data analytics, the PC revolution, the evolution of the Internet, networking, IT management, and the ongoing shift to cloud-based services and mobility. He has covered breaking industry news and has led teams focused on product reviews and technology trends. He has concentrated on serving the information needs of IT decision-makers in large organizations and has worked with those managers to help them learn from their peers and share their experiences in implementing leading-edge technologies through such publications as Computerworld. Jim also has helped to launch a technology-focused startup, as one of the founding editors at TechTarget, and has served as editor of an established news organization focused on technology startups at MassHighTech.

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