WebSideStory To Acquire Avivo
The company will combines Avivo's Atomz software with its own to create a suite of online marketing tools.
Web-analytics service provider WebSideStory Inc. said Wednesday it will acquire Avivo Corp., a supplier of Web-site search and Web-content-management applications under the "Atomz" name, in a deal valued at about $40 million.
WebSideStory also said that once the acquisition is completed it will combine Avivo's software with its own hosted HBX Web-analytics software to create Active Marketing Suite, an integrated line of on-demand digital marketing applications. This summer, WebSideStory also will add a keyword bid-management application to the suite for managing and measuring pay-per-click keyword campaigns.
WebSideStory will pay $4.3 million in cash and 3.1 million shares of WebSideStory stock for Avivo, bringing the value of the deal to approximately $40 million. The acquisition, expected to be completed in 60 days, has been approved by both companies' boards and requires regulatory approval.
About the Author
You May Also Like
Radical Automation of ITSM
September 19, 2024Unleash the power of the browser to secure any device in minutes
September 24, 2024Maximizing Manufacturing Efficiency with Real-Time Production Monitoring
September 25, 2024