Re: Companies Pay Up To Pass
Thanks for this, Chris. What one might call 'consumerization' has certainly had some interesting effects on this whole equation (more on that in a minute). On the one end, we have a generally more technology-conscience public. We've gone from being in awe of what a smartphone can do to getting frustrated when it doesn't work 100% of the time pretty quickly - and now these same consumers expect everything to work that well and that consistently.
As for consumerization, this bleeds into the workplace as well - even if you're a B2B company, you now have to deal with a situation where even non-technology focused customers (or, say, end users if we're talking about internal projects) know exactly what they want from technology and exactly when you're not delivering. It's precisely because the alternative (your competitor, or internally, a free service like dropbox) is just one click away that a single mis-step in this area can cost you a whole lot of business, and fast.