Microsoft's new creation is a site called "PC versus Mac". Yet if you're looking for a joke or two as you weigh up your options, you will have to search very, very hard. There are no images of bespectacled gray-bearded men in loose Levi's. There are no stray comments about antennas or fanboys.The site is a very anodyne affair. Garlanded with an image of a presumably perplexed woman who is, perhaps, worrying whether she is cool enough to buy a Mac, it offers straight comparisons of facts and entirely unbiased opinions.
Maybe the site will prove to be hugely successful in conveying straightforward technical information about the power and capabilities of Windows 7-based PCs, and maybe Microsoft created it with absolutely no intent for it to be connected in any way with Apple's long-running TV ads, which stopped running earlier this year.
But Matszczyk thinks it's all a game of cat-and-mouse:
Microsoft took Apple's criticism on the chin and in many areas below that for a very long time. Many PC lovers wished that the company would have fought back. However, now that it does, one does get the impression that this is like a mouse sticking its nose out of a very small hole, still fearing there are large feral cats nearby.
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