SAP's current average sales transaction to large enterprises in Latin America has spiked 300% in comparison to last year, the senior VP of the company's large enterprise division for Latin America, Felix Feddersen, told BNamericas.The increases have been most marked in Brazil, Mexico, Colombia, Chile and Argentina, while verticals seen turning up investments include finances, retail, oil and gas, mining and metals and, in the case of Brazil and Mexico, the public sector. . . .
Large multinationals headquartered in regions such as Europe and the US are channeling funds to growth markets such as Latin America. Additionally, booming Latin American economies are accelerating expansion of regional firms, which are seen automating their entire operations.
SAP's Feddersen said the huge jump in sales has been led by customer-facing apps, including CRM and BI, resulting in a 56% increase in revenue from license sales for the quarter and a 35% jump in revenue from software and related services.