Bill Lobig is responsible for product management and strategy of IBM's Automation portfolio. This includes a range of technologies covering business automation, application integration, IT Automation, and application runtimes all focused on increasing personal and business productivity with automation technology.

Bill has been in the software product management and engineering space for over 20 years holding various roles in IBM engineering & product management ranging from unstructured data/content management, information life cycle governance, business process management, machine learning & AI, as well as cross product disciplines such as performance analysis and capacity planning.