Over a course of more than three decades, Keith Dawson has developed software, managed teams of architects, and worked extensively in the software development industry as a writer, editor, and pundit. He has written for Media Grok, Media Unspun, Slashdot, The CMO Site, and Business Agility. A seminal blogger, Dawson has been advocating and practicing social media since before the birth of the Web. In all his work, he has helped diverse audiences make sense out of technology and its uses in business and in life. Some of his best friends are developers.