Lars Hard has more than 20 years of experience in running advanced AI development teams, in both Europe and North America. In 1984, he started Greve Graphics, the first video game developer in Scandinavia, and he has since pioneered large-scale use of AI. In 2006, he founded Expertmaker as an AI platform that would help transform search, discovery, and recommendation, and enable broad deployment of intelligent solutions for companies and developers. Lars is also a guest lecturer at Lund University on the topics of theoretical ecology and genetics and is a frequent speaker at conferences on technology innovation and mobile evolution. In 2012, he was a featured speaker at Mobile World Congress in one of the most popular seminars, "Mobile Innovation: A Vision of 2022."