Healthcare Dives Into Big Data - InformationWeek

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Healthcare // Analytics
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5/14/2014
07:00 AM
Alison Diana
Alison Diana
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Healthcare Dives Into Big Data

Healthcare organizations hope big data and analytics projects can help reduce costs and improve care. Consider these innovative examples.
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Alison_Diana
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Alison_Diana,
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5/19/2014 | 2:20:04 PM
Re: Big Data Strategy
Thanks for the additional information, @Jim. Doximity appears a natural fit for your business. Clinical trials increasingly use social media as part of their recruitment and identification, especially as patients become more willing to discuss their symptoms, side effects, treatments, and other topics on sites -- especially dedicated communities or health-specific platforms. Having the right tools in place to gather and analyze this wealth of information is critical, otherwise pharma and other healthcare orgs omit a huge piece of the complex puzzle -- the patient. 

Are you also incorporating medical device tracking tools like Fitbits and Jawbones into your data-capture or isn't this information your clients want/need/can use? 
Alison_Diana
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Alison_Diana,
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5/19/2014 | 9:36:59 AM
Re: Big Data Strategy
@Jim - Thanks for sharing your team's story. Fascinating how you've incorporate social, business, and educational connections to focus on how and why clinicans practice in the way they do. I'm really interested, too, into your inclusion of social media, specifically providers' tweets and blogs. Are you also looking to partner with some of the healthcare-specific social media sites?

Sounds as though one way in which you separate yourself from competitors is by how 'clean' your data is. I'd think, too, with the inclusion of social and the ability to provide big data analytics you're also differentiating via the breadth, depth of data? What other ways do organizations like yours compete, especially as this is such a hugely attractive market for investors and entrepreneurs right now! 
Alison_Diana
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Alison_Diana,
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5/16/2014 | 9:05:46 AM
Re: Wearables for Healthcare
Thanks for the suggestion, @eyu906. I've just started working on a piece on that topic: Over the next week or so, I'll be interviewing execs about the opportunities and challenges wearables create for healthcare providers, insurers, et al, in terms of data. Obviously, these devices generate a LOT of information -- info that could be incredibly useful -- but that's also incredibly time-consuming unless organizations figure out efficient, automated ways to analyze it and discover actionable nuggets. So please keep visiting InformationWeek.com to look for this story later in May.

What other information do you want to see from a story like this?
Alison_Diana
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Alison_Diana,
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5/14/2014 | 5:07:13 PM
Re: Big Data Strategy
Thanks for sharing LexisNexis' experience in analytics within healthcare. I had not realized the extent to which this company was involved in healthcare although I knew, of course, LexisNexis was heavily involved in analytics and big data work. When organizations discover savings and reduce fraud, waste, theft, and abuse, the entire system benefits. 
Alison_Diana
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Alison_Diana,
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5/14/2014 | 10:11:57 AM
Re: Due North Analytics
Thanks for sharing Due North's story. This slideshow was meant to only encapsulate a few of the many stories out there -- and there'll be many more to come in the months and years ahead. There are many startups entering this space right now, in part because there's quite a lot of investment capital floating around. Investors are bullish on this market -- and rightly so, IMHO. Whenever I see news stories trumpeting the results of multiple studies across many years, I realize the power of analytics (and perhaps big data) was behind those findings. And this is only the beginning. 
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