Re: World Cup Management: Data Or Intuition
Geeze, there's a lot to talk about here. It's not the first time we've used sports as a proving grounds for these kinds of up-and-coming technologies, and I'm sure it won't be the last... but it just may be the most important in our lifetimes. "Big Data'' is a term that I think still has a lot to prove to lot of people - maybe not to the IT person, or even the businessperson, anymore, but to the layperson. It sounds goofy. They need to see the results, and, as you rightly point out, those results have to be crystal clear, or people will poke holes in them. The average person doesn't know how this stuff works - to them it's just vague 'technology' working behind the scenes (I'm picturing my parents here) until they see it with their own eyes.
There's a question of ideals here, and not just efficiency as well. Should grandma use analytics to optimize her famous cookie recipe? Sports folks are very protective of their realm and traditions. The fact that any technology that tries to get in is vetted heavily and met with criticism makes it a great litmus test for how the public will react to, say, the self-driving cars that Rich brings up. As for analytics at this year's world cup? I'm sure they're already being used on most teams - but the kind that is really comprehensive, and makes decisions for you? I think that's still a few years off. We still have to put the 'smart' in 'smart analytics'. Worth thinking about in the mean time, though.