Karel Callens is the CEO and Founder of Luzmo, an embedded analytics platform purpose-built for SaaS companies. After his MBA and Masters in Commercial Engineering, he gained over 10 years of experience as a senior consultant and manager in BI and data visualization, working for consulting firm CSC and the Belgian Ministry of Economics. After growing frustrated with the complexity, cost, and long cycles of traditional BI projects, he took the matter into his own hands and founded Luzmo with Haroen Vermylen and Thomas De Clerck, with the goal to empower anyone with smart, data-driven insights.