Brief: Social Networks Becoming A Prime Target For Online Video
As a result, the networks are growing in importance as a market for free video streaming backed by ads and the online sale of films and TV programs, says a research firm.
Social networks such as MySpace are becoming prime locations to distribute online video, a market research firm said Thursday.
Fully, 55 percent of users of the Web hangouts watch streaming videos, and 21 percent download video, Parks Associates said. In addition, people who visit these sites at least once a week are six times more likely to download movies and TV shows, and 1.5 times more likely to watch streaming video than Web users who don't visit these sites.
As a result, the networks are growing in importance as a market for free video streaming backed by advertisements and the online sale of films and TV programs, Yuanzhe Cai, director of broadband and gaming at Parks Associates, said in a statement.
To take advantage of the market, online video sites will need to beef up social networking features to build a bigger audience, Cai said. On the other hand, companies running social networks will need to find ways to broaden their current demographics.
Two thirds of frequent users of social networks are younger than 24 years old. This age group, in general, has less money to spend than older Web users, Cai said.
We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
2017 State of IT ReportIn today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.