Disney Scrambles For More Video iPod Content - InformationWeek
IoT
IoT
News
News
10/24/2005
05:36 PM
50%
50%
RELATED EVENTS
[Dark Reading Crash Course] Finding & Fixing Application Security Vulnerabilitie
Sep 14, 2017
Hear from a top applications security expert as he discusses key practices for scanning and securi ...Read More>>

Disney Scrambles For More Video iPod Content

The company didn't provide specifics, but said that mobile content will be key to future growth for Disney ABC Television Group.

Delivering "Lost" and "Desperate Housewives" television show content to wireless and mobile devices such as Apple Computer's video iPod may be only the beginning for the Disney ABC Television Group.

The future growth for the division will come from delivering media content on mobile devices, said Albert Chang, executive vice president of digital media for the Disney ABC Television Group. He spoke Monday at the Yankee Group Mobile Entertainment Summit in San Diego.

Chang recently stepped into a newly created position whose role is linked to Disney's initiative on digital media. "My focus is to build a business based on wireless, video in-demand, broadband, interactive television, and other electronically distributive devices and content," he told TechWeb. "We expect our mobile video subscriber business to reach 14 million in 2009, up from about 200,000 today."

That growth will come, in part, from the deal Disney struck with Apple to offer downloadable content for television shows "Lost" and "Desperate Housewives." While Apple's video iPod only began shipping last week, Disney already has plans in place to expand available content early next year

A major issue slowing Disney and other studios from preparing television content for distribution on mobile devices regards intellectual property rights. In the past, contracts for content typically have been limited to television broadcasting. Holding up the process, in part, is getting legal rights clearances from musicians, actors, writers and other people involved in creating the original content, Chang said.

"That's one of the reason you don't see a lot of content for wireless devices right now," he said. "We own the shows "Lost" and "Desperate Housewives" from beginning to end of production, so now when we know a show will be good we negotiate ahead of time to clear distribution on all platforms."

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll