Citrix Buys Podio For Go-To Social Collaboration - InformationWeek
Cloud // Platform as a Service
04:42 PM
Connect Directly
[Dark Reading Crash Course] Finding & Fixing Application Security Vulnerabilitie
Sep 14, 2017
Hear from a top applications security expert as he discusses key practices for scanning and securi ...Read More>>

Citrix Buys Podio For Go-To Social Collaboration

Social startup Podio brings its tools for organizing projects, and work in general, to GoToMeeting company.

6 Social Sites Sitting On The Cutting Edge
6 Social Sites Sitting On The Cutting Edge
(click image for larger view and for slideshow)
Get ready for GoToSocialCollaboration. The division of Citrix responsible for tools such as GoToMeeting, GoToWebinar, and GoToMyPC is adding the social software startup Podio, in an acquisition announced Wednesday.

Podio offers a freemium collaboration tool that in some ways resembles Yammer but with an emphasis on highly customizable workspaces that can include third-party cloud applications from companies such as Box, Dropbox, or Zendesk. Podio actually hadn't gotten around to adding any of Citrix to its list of integration partners prior to the acquisition. Citrix gave few details about how that integration will be accomplished, other than to say more will be revealed at its Citrix Synergy conference in May, in San Francisco.

[ Bring Your Own Cloud? See If Bono Loves Dropbox, Shouldn't You?.]

Podio launched its product at about this time last year and was one of the finalists in the Launch Pad showcase at last year's Enterprise 2.0 Boston conference. It also picked up favorable mentions in publications such as Fast Company for its approach to reinventing work. The young company had 27 employees, split between Copenhagen (where it was founded) and San Francisco. Among its reference customers is Twitter, which uses Podio to organize its merger-and-acquisition process.

Podio CEO Tommy Ahlers will join Citrix as VP of social collaboration, under Bernardo de Albergaria, VP and general manager of the line of business that includes both social and realtime collaboration products.

De Albergaria said Podio's approach to letting people "work the way they want to work" is complementary to Citrix Online's emphasis on reinventing the world of work by enabling remote, traveling, and home-office workers. "We started with Web, video, and audio collaboration, and now with Podio we can offer beautifully integrated asynchronous collaboration."

All of the integrations Podio has delivered, to date, have been for asynchronous collaboration tasks such as passing documents back and forth through Box or Google Docs, Ahlers said. The real strength of Podio is the ability of non-technical users to mix and match the platform's built-in functionality, or third-party functions such as document management, and stitch them together into a custom workflow, he said.

1 of 2
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Deb Donston-Miller
Deb Donston-Miller,
User Rank: Apprentice
4/11/2012 | 10:02:55 PM
re: Citrix Buys Podio For Go-To Social Collaboration
Now there's an acquisition that makes sense: Videoconferencing plus social is a really powerful combination.

Deb Donston-Miller
Contributing Editor, The BrainYard
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll