Informatica Updates eSite Web Analytics Software - InformationWeek

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Informatica Updates eSite Web Analytics Software

Informatica Corp. to release new version of eSite analytics software.

Informatica Corp. is releasing a new version of its eSite Web analytics software that lets users collect and analyze Web-site clickstream data about online customers and their buying patterns.

The release, eSite 4.1, provides expanded capabilities in Web-promotion analysis and customer segmentation, and is more tightly integrated with Informatica's other analytic applications, including its eCRM suite. The eSite product is part of a second generation of clickstream analysis tools that let users combine Web-site data with enterprise data regarding customers, sales, suppliers, and products. The software is available now with prices starting at $170,000.

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