If blogging can do that for your social life imagine what it can do for your business?
Blogging for business is cheap, easy, and effective -- when done correctly and carefully.
Rick Spence has a compelling argument in favor of business blogs in the Financial Post.
He writes: "Blogs help companies communicate on a new level with the people who matter to them. Many of those people will never be prospects, but that doesn't matter. When you write consistently on one topic on the Web, sticking resolutely to your theme and updating frequently, you will become known as an expert and trusted source in your field. Some firms worry giving information away will erode their sales. That's not likely. Your best customers tend to be the people who have tried you before and know you best. Your blog will connect you to a broader community and expand your customer base. And as prospects discover how much information you have, they will also realize how hard it is to turn all that data into knowledge. To benefit from your wisdom, they will become loyal customers. In a world of cookie-cutter suppliers, companies stand out by gaining attention and trust. What better way to do that than by communicating openly and regularly with people who want to know more about your specialty?"
For smaller businesses, Spence includes the "rub": "Blogs are superstars in today's search-mediated world. Because they are regularly updated and tend to address overarching themes, they have lots of "Google-juice." That's the magic potion that appeals to search-engine algorithms and lifts even small blogs to the top of the results lists."
Are you convinced yet?