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Google Ends 11-Month Run Of Market Gains

Americans conducted 6.3 billion searches in July, down 2% from June, but up 30% from a year ago.
Google Inc. in July ended its 11-month run of market share gains.

The company's share of U.S. online searches fell a percent to 43.7 percent, ComScore Networks said in its monthly analysis. No. 2 Yahoo Inc., on the other hand, increased its share from June by a modest 0.3 percent to 28.8 percent.

Microsoft sites, including MSN, held stead in the third spot with 12.8 percent of the market, followed by the Time Warner Network, 5.9 percent; and Ask Network, 5.4 percent. The latter two companies showed modest gains from the previous month of 0.3 percent each.

Year to year, the numbers told a different story. Google was the only search engine out of the top five to increase its share, jumping 7.2 percent from 36.5 percent. Yahoo fell 1.7 percent; Microsoft, 2.7 percent; Time Warner, 4 percent; and Ask, 0.7 percent.

Americans in July conducted 6.3 billion searches, down 2 percent from June, but up 30 percent from a year ago. Seasonal declines are common for July, ComScore said.

In searches originating from toolbars, there was little change. Google and Yahoo continued their dominance with 50.3 percent and 46.2 percent, respectively, of searches.

Meanwhile, ComScore rival Nielsen/NetRatings issued its July report on Monday, showing large year-to-year increases in market share for Google and Yahoo. Figures for research firms often differ due to methodology.

Google's share rose 35 percent to 49.2 percent, and Yahoo jumped 34 percent to 23.8 percent, the research firm said. No. 3 MSN dipped 3 percent to 9.6 percent.

Rounding out the top five were AOL, 6.3 percent, and Ask.com, 2.6 percent. The latter's share soared by 106 percent from a year ago, while AOL's fell 7.8 percent.