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iPod Owners Among Most Influential On Internet

Owners of Apple Computer's iPods are among the Internet's most influential users, a study says.
Owners of Apple Computer's iPods are among the Internet's most influential users, said a study released Tuesday, and take to other new products and services in much larger numbers than the average.

According to market research firm Intelliseek, iPod owners are more than twice as likely to have blogged than other consumers, they text message two-and-a-half times the norm, and they are three times as likely to download movie and video clips.

They are also significantly more likely to own digital video recorders, PDAs, digital cameras, laptop computers, and cell phones than non-iPod owners. They tend to connect to the Internet via broadband and wireless, and skip or filter advertisements, especially online, more than others.

Their blogging habits are particularly impressive, said the study, with about one-in-a-hundred new blog entries directly or indirectly mentioning iPod. That's about the same as the total amount of the blog entries devoted to digital music players in general, said Intelliseek.

"iPod users have more word-of-mouth tools at their disposal to spread opinions and reviews about their experiences," said Pete Blackshaw, Intelliseek's chief marketing officer, in a statement. "Provided iPods continue to delight consumers, Apple will benefit from a growing volume of free, trusted advertising."