M:Metrics found wide similarities in the browsing behaviors of Europeans and Americans. With the exception of the American penchant for weather and the European zeal for sports information, there are few variances in the type of information sought via mobile, despite the relative maturity of the European market.
It seems gender is a bigger factor than geography in terms of mobile content usage:
Interestingly, the measurement firm found that content appetites are more influenced by gender than geography, with the rankings of browser content consumed being nearly identical among American and European consumers of the same gender.
It's interesting to see these differences between male and female usage patterns. A earlier study from M:Metrics claimed that women, and not men, are the future of mobile content.
This study only covers the U.S. and Europe. I am anxious to see if these patterns hold true in the BRIC markets as well. What do you think? Are these patterns global in nature?