Can BlackBerry Survive? - InformationWeek
IoT
IoT
Mobile
Commentary
2/4/2011
06:59 PM
Kurt Marko
Kurt Marko
Commentary
Connect Directly
Facebook
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

Can BlackBerry Survive?

The recent euphoria over Verizon finally prying the iPhone from AT&T's exclusive grasp, along with the almost weekly announcement of new Android products, has probably left smartphone pioneer RIM feeling awfully neglected. While the BlackBerry is merely the latest in a long line of technology products that can lay claim to the honorary Mark Twain "Reports of My Death Are Greatly Exaggerated" award, if not outright dying, the BlackBerry may be slowly creeping to irrelevance.

The recent euphoria over Verizon finally prying the iPhone from AT&T's exclusive grasp, along with the almost weekly announcement of new Android products, has probably left smartphone pioneer RIM feeling awfully neglected. While the BlackBerry is merely the latest in a long line of technology products that can lay claim to the honorary Mark Twain "Reports of My Death Are Greatly Exaggerated" award, if not outright dying, the BlackBerry may be slowly creeping to irrelevance.BlackBerry, long the darling of corporate execs and political power brokers, still holds the title of "smartphone most often found in the back of a New York taxi", but in 2011, it's lost the distinction of "smartphone most likely to be in a buyer's shopping cart". While there are about as many market share estimates as their are analyst firms tracking the phone industry, a spate of new numbers in the past few weeks makes it clear that Google's Android is the new king of the smartphone world. Even Apple's iconic product couldn't keep pace in 2010, although having a second U.S. carrier will undoubtedly boost the iPhone's totals this year. According to a meta analysis by eMarketer, RIM is now third in the U.S. smartphone race, and is expected to drop futher behind next year. These results are validated worldwide by an analysis from Canalys which show both Nokia and RIM losing significant share points to Google's onslaught. These numbers are clearly driven by the public's love for large, clean touchscreen designs, something RIM notoriously botched with it's Edselesque Storm that likely did permanent damage to their touchscreen bona fides. Sure, the BlackBerry's micro-QWERTY keyboard is a hit with text message junkies, but for every other mobile application, their design looks about as quaint (and useful) as a rotary phone.

The debate rages over the meaning of these market shifts to corporate IT buyers. In the short term, probably nothing. BlackBerry, with it's noteworthy email security, excellent central management system and worldwide, nonexclusive availability will remain a hit with inherently conservative enterprise and government users. Longer term, as the era of corporate liable phones goes the way of secretarial pools and smartphones become more personal fashion accessory than office product, RIM's status looks iffy. Employees wanting, nay demanding, to use their personal phones to access corporate email is a well established trend, and in the future, two-thirds of these will be Apple or Google devices.

As corporations displace laptops with tablets and smartphones, a phenomenon recently highlighted by Deloitte, and enterprises start porting custom applications to these devices, it seems likely the BlackBerry OS could be the odd man out. Android and iOS have already established application development and distribution ecosystems of such size and mindshare that even Microsoft can't penetrate the mobile app market. It's hard to see how RIM will fare any better. If this duopoly translates their consumer dominance to the corporate app world, RIM could see the accelerated withering of their core franchise.

No, the BlackBerry isn't dead, but if I were an enterprise IT developer I'd be getting familiar with the Android and iOS SDKs. Likewise, if they haven't already, IT mobility managers would do well to stop with the benign neglect, stanch the increasing smartphone chaos, and deploy tools or SaaS services to centrally manage and secure Android and iPhone devices.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll