HP Servers Created Avatar - InformationWeek
IoT
IoT
Mobile
Commentary
6/4/2010
12:47 PM
Lamont Wood
Lamont Wood
Commentary
50%
50%

HP Servers Created Avatar

HP can now claim that it was involved in winning an Oscar, as its servers were behind the special effects used in Avatar.

HP can now claim that it was involved in winning an Oscar, as its servers were behind the special effects used in Avatar.Hewlett-Packard has announced that one of its blade server models was used to create the special effects of the CGI-heavy motion picture "Avatar," which won a 2010 Academy Award for visual effects (plus direction and cinematography.)

The CGI was done with HP ProLiant BL2x220c units, which contain two independent servers in a single blade, allowing twice the computer power in the same space.

The model is rack-mounted and prices start at about $10,000. It will support up to 32 server nodes per 10U enclosure, with two six-core Xeon 5500 CPUs per node, with up to 96 gigabytes of low-power DDR3 memory per node. A 42U rack can be populated with 1,536 cores.

The servers were owned, and the award-winning special effects crafted by Weta Digital of New Zealand. Weta, incidentally, was co-founded in 1993 by film-maker Peter Jackson, and was involved in his "Lord of the Rings" trilogy. It now works with other Hollywood directors as well, and was involved in the more recent "District 9" and "The Lovely Bones."

Using servers for CGI is nothing new, by the way. Some years ago I did a customer testimonial for a client concerning workstations used in the TV industry, and somehow ended up talking to the man who did special effects for the series "Xena: Warrior Princess," which ran from 1995 to 2001. The star of the show was Lucy Lawless, another product of New Zealand, whose undeniable acting talent was often overshadowed by other endowments. The source gave me a lengthy account of the effort he had to expend, using CGI, to mask her bra straps. He talked about other things, too, but I dont remember any of it.

Don't Miss: HP Enhances SMB Portfolio

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll